You searched for: "*"

The results has been filter on Tags containing Effect Analysis.
ANA has found 89 results for you, in 331 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Park Drive Tipped

The main objective of the research was to explorereactions to the proposed advertising for Park DriveTipped, intended for both press and posters. This was to be compared with the current advertisingfor Park Drive Tipped in terms of:1. Effect on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 23, 1972
×

Citation

, C. (1972a, June 23). Park Drive Tipped. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/park-drive-tipped


Research papers

The reflection of the effects of a changing environment in the development of requirements

The importance of market research is steadily growing in Hungary too. The enterprises make their short and medium range decisions concerning production on the basis of the expected reactions of the market. Prior market surveys and the conclusions to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
June 15, 1972
×

Citation

Vani, V. (1972a, June 15). The reflection of the effects of a changing environment in the development of requirements. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-reflection-of-the-effects-of-a-changing-environment-in-the-development-of-requirements


Research reports

Qualitative research on a new advertising concept for Toffo

The objectives of the research were to investigate the potential of the 'Mrs. Mackintosh' concept for advertising Toffo. Specific objectives were:a. To assess the credibility of the 'Mrs. Mackintosh' story.b. To assess its perceived relevance to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1971
×

Citation

, C. (1971a, December 01). Qualitative research on a new advertising concept for Toffo. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-advertising-concept-for-toffo


Research papers

Refining methods in advertising research

The subject of this paper is the basic research on the measurement of the effect of advertising on purchasing probability at the pre- and post-test stage for all media advertising which IVE has been carrying out systematically over the last eight...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Astrid Carl-Zeep, Arthur Juchems
August 22, 1971
×

Citation

Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/refining-methods-in-advertising-research


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research papers

Non-rational advertising effects in relation to theory and practice

In this short contribution it has been necessary to state theoretical arguments briefly rather than argue them out as fully as would be possible. The main contention is that if we are going to assess advertisements, then the complexity of advertising...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Tony Twyman
June 15, 1971
×

Citation

Twyman, T. (1971a, June 15). Non-rational advertising effects in relation to theory and practice. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/non-rational-advertising-effects-in-relation-to-theory-and-practice


Research papers

Experimental methods in marketing

Very little is to be found in specialised marketing literature on experimentation. As in the sciences in general the earliest steps forward in marketing were made as a result of using methods of observation. Data are collected either within the...

Catalogue: The European Marketing Research Review 1971
Author: Yves Fournis
June 15, 1971
×

Citation

Fournis, Y. (1971a, June 15). Experimental methods in marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/experimental-methods-in-marketing


Research papers

A brief critique of the Fishbein and other attitude models

My approach to the Fishbein model and other models in this paper is going to be critical to a certain extent. I would like to make clear that this is not to be taken for condemnation. The Fishbein model does indeed provide some very useful insights...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Colin McDonald
June 15, 1971
×

Citation

McDonald, C. (1971a, June 15). A brief critique of the Fishbein and other attitude models. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-brief-critique-of-the-fishbein-and-other-attitude-models


Research papers

Addendum

In the original printed paper I said that a difficulty about the concept of "focus" was to know how to measure it, and that the nearest I could get was the brand image questioning system used on the API, which allows people to mention or not mention...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Colin McDonald
June 15, 1971
×

Citation

McDonald, C. (1971a, June 15). Addendum . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/addendum-